A Study on the Correlation Among Service Quality, Audience Satisfaction, and Audience Loyalty —A Case of the 2008 Business Volleyball League
碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === This study aims at investigating the service quality, the audience satisfaction, and the audience loyalty of the 2008 Men’s Business Volleyball League and the correlation among these three dimensions. Applying the questionnaire survey method, this paper use...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/31690805520332050621 |