The Efficiency of Sports Event Sponsorship – The Case Study of 2008 Final Olympic Qualifying Tournament
碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === Firms sponsor sport events for several reseasons, for example, sponsorship objectives usually includes increasing brand awareness, facilitating positive brand image, and sales. This study used the attendees of the Final Olympic Qualifying Tournament as rese...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/33343190774435149326 |