A STUDY ON THE INVOLVEMENT OF HOT SPRING IMAGES, CONSUMPTION SITUATION, AND INVOLVEMENT ON CONSUMER’S BEHAVIORS：EXAMPLE OF KUKUAN IN TAICHUNG.
碩士 === 國立臺灣體育大學 === 休閒運動管理研究所 === 97 === There were plenty of various hot spring resources in Taiwan. This aim of the research was to investigate whether the hot spring images, consumption situation and involvement would affect the consumers’ behaviors in Kukuan in Taichung, and then provide sugge...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y2653d |