A study of the Relationships among the Involvement, Team Identification, Fan Loyalty--for Chinese Professional Baseball League Fans
碩士 === 國立臺灣體育大學 === 運動管理學系碩士班 === 97 === The purpose of this study was to investigate the relationships among the involvement, team identification, loyalty by Chinese Professional Baseball League fans. The data analyzed in this research were acquired by questionnaires. This study selected the Chi...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/36454986875255786325 |