Product Innovation in the Culture and Creative Industry ─The Interaction between Design and Marketing
碩士 === 國立清華大學 === 科技管理研究所 === 97 === The Culture and Creative Industry is one of the most important promising industries in recent years. Researcher Jia- Huei Wu(2005) indicates that a good performance of the culture industry relies on co-working between designers and marketing people. This res...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18500775278893591600 |