Customer Perceived Value in Medical Service Industry: Investigating from Customer Relationship to Hospital Brand

碩士 === 國立臺南大學 === 科技管理研究所碩士班 === 97 === The significance of customer perceived value (CPV) has been highly recommended in great numbers of issues in these years for value is taken as a crucial element of relationship marketing and the ability of a firm to offer key value to its customers is thought...

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Bibliographic Details
Main Authors: Ya-yan Li, 李雅雁
Other Authors: Yichen Lin
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/58060339665745511668