A study to enhance the performance of company marketingwith a hybrid intelligent expert system and data mining technologies

碩士 === 國立臺南大學 === 數位學習科技系數位學習科技碩士在職專班 === 97 === During this depression time, consumers always strictly control their budget and carefully use their money only on the necessary things, so the enterprises start adjusting their marketing strategy to reduce marketing expenses, viz, how to cut down expe...

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Bibliographic Details
Main Authors: Tan-shan Lin, 林添祥
Other Authors: none
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/27614146558014255026