The Effect of Brand Positioning in Elementary School on Teacher Brand Identification: Taking Brand Image and Perceived Quality as Mediators
碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 97 === To cope with the coming impact of less and less students from low-birth tendency, schools need to seize the opportunity for recognition. It has become school’s only direction to differentiate their brands through brand development. However, as it shows from...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/89573395383195953883 |