A Study of Internal Marketing Effects on School Effectiveness- Organizational Open Climate as the Mediator and the Moderator

碩士 === 國立臺南大學 === 教管所學校經營與管理教學碩士班 === 97 === The main ideas of school internal marketing strategies come from the concepts of enterprise marketing: the subjects are school staffs, school principles utilize the strategies of communication and encouragement to consign organization missions to school s...

Full description

Bibliographic Details
Main Authors: Wei-wen Chang, 張維文
Other Authors: Shueh-Chin Ting
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/31521310723344899365