A Study of Internal Marketing Effects on School Effectiveness- Organizational Open Climate as the Mediator and the Moderator
碩士 === 國立臺南大學 === 教管所學校經營與管理教學碩士班 === 97 === The main ideas of school internal marketing strategies come from the concepts of enterprise marketing: the subjects are school staffs, school principles utilize the strategies of communication and encouragement to consign organization missions to school s...
Main Authors: | Wei-wen Chang, 張維文 |
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Other Authors: | Shueh-Chin Ting |
Format: | Others |
Language: | zh-TW |
Online Access: | http://ndltd.ncl.edu.tw/handle/31521310723344899365 |
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