大陸來臺旅客旅遊動機、服務品質滿意度與其意向行為之研究
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 97 === This study was trying to investigate the visitor from Mainland China of their original motivation and received consumer satifaction lever and customer’s behavior relationship. This study base on the SERVQUAL check table which developed by Parasuraman and Zei...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/np9ndy |