The Study on lifestyle and consumer behavior of consumers of Taiwan Sports Loterry in Taipei City.

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 97 === The study based on lifestyle and consumer behavior theory, in order to figure out characteristics and situation of consumer’s behavior of Taiwan Sports Lottery in Taipei City, and as a method to understand the market of Taiwan Sports Lottery. The study use Q...

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Bibliographic Details
Main Authors: Wei-Liang, Kao, 高維良
Other Authors: Shao-Hsi, Chang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/j3rweh