Research on User's Expectation and Gratification for Interactive Function of Social Shopping Website

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === With the prosperity of e-commerce, social shopping websites become popular gradually. Besides, it not only helps the user to buy products, but also a lot of users’ important communicated channels. The network shop is fierce in competition. Every manufacturer in...

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Bibliographic Details
Main Authors: Lee, Yi Fang, 李宜芳
Other Authors: 楊美雪
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/7rxsyc