A Study on the relationship among service quality, customer satisfaction and customer Loyalty–Take Yahoo-Kimo Online Shopping Mall as an example
碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 97 === The biggest online shopping mall in Japan, “Rakuten Ichiba,” cooperated with Uni-President Enterprises Corp to set up “Taiwan Rakuten Ichiba”. This brings a new competition to the Internet shopping market. Due to this situation, the study aims at studying “the s...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eujq3k |