The Relationships between Service Quality, Switching Barriers and Customer Loyalty in Ocean Freight Forwarding Service ─ An Empirical Study of Pacific Star Express Corp.
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 97 === This research empirically evaluates the correlation between service quality and switching barriers in relation to customers’ loyalty in the ocean freight forwarding industry. It uses information by shippers to investigate the differences between the two above-me...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18265515701883278707 |