An Exploratory Study of Museum Branding－A Case Study of the National Palace Museum
碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 97 === Museum is one of the most popular cultural industries in the 21th century. The concept of “museum branding” is not only a difference between one museum to others, but also a “museum image” to the audiences. But how a museum builds its brand and appe...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08555331262645956545 |