Applying Importance-Performance Analysis on the Product Layer of Cultural Festival－A Case Study of Tai-Chung Dajia Mazu International Festival
碩士 === 國立臺北教育大學 === 文化產業學系暨藝文產業設計與經營碩士班 === 97 === Taiwan looks to diversify and stimulate its economy through all types of festival. Festivals not only provide the opportunities for participation, but also bring economic benefits for local communities. However there are some issues behind this pros...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/41710019057423375437 |