The Impact of Blog’s Word-of-Mouth on Advertising Effectiveness
碩士 === 國立臺北大學 === 企業管理學系 === 97 === The quantity of blog in the whole world is escalating dramatically. Most of consumers search the information or comments of the commodity in which they’re interested from the blog while the usage of blog is getting popular. The impact of the information about prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92098225538620598716 |