The Influence of Endorser Type and its Credibility on Customer Perception Risk
碩士 === 國立臺北大學 === 企業管理學系 === 97 === The companies believe that endorser may give consumer's trust to products and brand, reduce the sense of consumers' uncertain, and improve the opportunity of sales. Therefore, the endorser has already become the communicative media between enterprise and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89684790725584719278 |