The effect of need for uniqueness on consumer decision making
碩士 === 臺中技術學院 === 事業經營研究所 === 97 === Recent decision research has found the presence of the extremeness aversion and status quo bias in choice. The extremeness aversion and status quo bias are derived from loss aversion. The principle of loss aversion points out that more weights will be placed on...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/382g97 |