The impacts of decision task and goal orientation on variety seeking behavior
碩士 === 臺中技術學院 === 事業經營研究所 === 97 === The Variety-seeking behavior is one of the key issues in the domain of consumer psychology. Many studies have explored the causes of the variety-seeking behavior and its moderating factors. The topic of goal-orientation（promotion-focused vs. prevention-focused）...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yxgkjq |