The Aesthetic and Cultural Effects of the Names of Drinks
碩士 === 國立臺東大學 === 語文教育學系碩士班 === 97 === Brand names are invisible assets of corporations. A good brand also reflects corporate culture and values, and so does a product name. A good product name not only has to be easy to read and to remember, but also has to be fresh and unique. The naming of produc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8k4y7q |