The Marketing Strategy of DTC (Direct-to-Consumer) Prescription Drug: Viagra as an Example
碩士 === 國立臺灣大學 === 高階公共管理組 === 97 === Although DTC(direct-to-consumer) prescription drugs are limited to be prescribed by medical doctors, it’s analogous to consumer products in certain aspects and its marketing strategy is similar to that of consumer goods. According to the regulatory rules in Taiwa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81925607071585000493 |