The Research of Classifying Customers and Building New Product Forecasting Model Based on Product Attributes
碩士 === 國立臺灣大學 === 商學研究所 === 97 === When companies deal with new product marketing decisions, they usually analyze the historical market data of similar products in order to conduct sales forecast. Because each product is different from one another, there would be an obvious gap between forecast and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/55929194094946880118 |