Essays on Online Marketing Strategies in Imperfect Competition under Demand Uncertainty
博士 === 國立臺灣大學 === 商學研究所 === 97 === This research focuses on online marketing strategies in imperfect competition under demand uncertainty and addresses the issues of the optimal internet common outlet design, the price dealing, and the e-coupon strategies. In Essay 1, we attempt to analyze the optim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19631758975441747284 |