The Communication Effects of Online Product Placement: The case of Online Photo Album
碩士 === 國立臺灣大學 === 國際企業學研究所 === 97 === Because of the information explosion phenomenon, “Product Placement” strategy still plays an important role in marketing field. However, most of the researchers who delved into this issue put their emphasis on the brand recognition and memory and seldom discusse...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79679744732707722833 |