The Study of Customers’ Participation in On-line Coalition Loyalty Programs: The Case of “Ipoint”
碩士 === 國立臺灣大學 === 國際企業學研究所 === 97 === Coalition loyalty programs become newly-emerged loyalty trend. Coalition loyalty programs mean three or more companies band together to share the branding, operational costs, marketing expense and data ownership of a common loyalty currency. Compared with tradit...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/19683865337721097111 |