The Impact of Religiosity, Altruism and Subjective Norm on Consummers’Purchase Intention of Green Products
碩士 === 國立臺灣大學 === 國際企業學研究所 === 97 === “Green” has been a trend for several years. Many countries have issued regulations to control the impact caused by consumers and companies, and so did Taiwan. Nowadays, not only government but also consumers have more and more awareness about environment. Thus,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70577673379286636854 |