The Measurement of Customer Satisfaction in E-Commerce－An Integrated View
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 97 === From past research, it has few consensuses on the assessment of e-satisfaction. Based on Technology Acceptance Model, transaction costs, service quality (SERVQUAL), Devaraj, Fan & Kohli(2002) proposed a model to assess consumers’ satisfaction in E-Commerce....
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52960934126823943987 |