The Impact of Product Knowledge and Partitioned Pricing on Consumer Behavior－Taking Electronic Products for Example
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 97 === Due to the rapid development of information technology and Internet, people can’t live without computers. For the products like computers composed of many items, the large number of partitioned pricing is good way of presenting price. The consumer product knowle...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74180839528485165834 |