Study on the Influence of Marketing Orientated Maintenance Policy to Customer Value A Case Study

碩士 === 國立臺灣科技大學 === 工業管理系 === 97 === People all know that 「Differentiation」can be a rule of leading on creation of blue ocean market in 21st century . The strategy of enterprise has been changed from production orientation to customer orientation. It is always been a final goal of enterprise and imp...

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Bibliographic Details
Main Authors: Jin-De Lin, 林進德
Other Authors: Shuo-Yan Chou
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/73747651704302765932