A Study of The Effect of Blog Experiential Marketing on Consumers’ Purchase Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === The rapid development of blog has made blog become a way to spread messages and word-of-mouth through the internet. Besides personal blogs, there are many cases that enterprises use blogs in marketing activities and internal communication. Enterprises try to use...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/35789219670847920262 |