A Study of The Effect of Blog Experiential Marketing on Consumers’ Purchase Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === The rapid development of blog has made blog become a way to spread messages and word-of-mouth through the internet. Besides personal blogs, there are many cases that enterprises use blogs in marketing activities and internal communication. Enterprises try to use...
Main Authors: | Ruei-Huan Hsu, 許瑞桓 |
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Other Authors: | Luarn Pin |
Format: | Others |
Language: | zh-TW |
Published: |
2009
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Online Access: | http://ndltd.ncl.edu.tw/handle/35789219670847920262 |
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