Positioning Strategy Analysis for ERP Software Firm

碩士 === 國立臺灣科技大學 === 企業管理系 === 97 === This study analyzes positioning strategy for ERP software firm. Based on the Porter Five Forces Analysis, we identify the sources of profitability. Furthermore, we compare cost advantage position to benefit advantages position to find the best suitable positionin...

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Bibliographic Details
Main Authors: Yu-Jung Chu, 朱玉榮
Other Authors: Wei-shong Lin
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/41320362466466619136