A Study on Influential Factors for Impulse Buying of Virtual Products-The Case of Virtual Products of Online Game
碩士 === 國立臺灣科技大學 === 科技管理所 === 97 === Many scholars researched impulse buying under different situations and factors. But these researches only focus on the physical products, never have any scholars to study influential factors for impulse buying of virtual products. It’s the reason why the study wa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98502504167903277875 |