The Role of Internet Addiction in the Relationship between Satisfaction and Loyalty in Online Environment
博士 === 國立臺灣科技大學 === 資訊管理系 === 97 === Customer loyalty has been an ultimate goal for corporations to pursue. Satisfaction has been identified as a major driver for loyalty in marketing literature. However, empirical evidence of the relationship between the two constructs are still quite diverse. On t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64812374127401562012 |