Research of Fashion Technology Acceptance – Comparing between Hedonic product and Utilitarian product
博士 === 國立臺灣科技大學 === 資訊管理系 === 97 === In the realm of popular consumer electronics technology product, it is important for companies’ managers to realize consumers’ perceptions that can potentially sway the process of choosing and purchasing decision. The increasing prevalence of aesthetically charmi...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03125149765341629899 |