An Application of BSC to the Evaluation of CRM Performance in Banking Industries
碩士 === 國立臺灣科技大學 === 資訊管理系 === 97 === Customer Relationship Management (CRM) is a very significant strategy over the past decade. Regardless of the financial sector, telecommunication sector, or retailing sector, more and more industries emphasize on the methodology and implementation of it. CRM focu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88900534913183369538 |