Understanding the effect of feedback mechanism on online auction behavior – from uncertainty and trust viewpoint
碩士 === 國立臺灣科技大學 === 資訊管理系 === 97 === Although C2C e-commerce and online auction have been more and more popular, uncertainty is still considered as the primary barrier in online auction transaction. Among the motivations of online auction transaction, uncertainty and trust have been playing importan...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38637517285313469114 |