Contribution to word of mouth research and Knowledge dissemination of word of mouth research: Citation analysis and social network analysis
博士 === 國立臺灣科技大學 === 管理研究所 === 97 === The academic contributions of research mainly include two aspects: one is knowledge creation and the other is knowledge dissemination (Parasuraman 2003). The purposes of research papers are to provide new knowledge and contribute to academia or real life cases.Th...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46537349862911985046 |