The Branding Management of the Taiwanese Companies in Mainland China
碩士 === 國立臺灣科技大學 === 管理學院MBA === 97 === The purpose of this study is to analyze some successful enterprises with famous brands in Mainland China from the angles of management strategy and to find the successful factors from the marketing activities, channels to branding identification in detail. Alon...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69961801307412457889 |