Price Consciousness, Perceived Price-Quality Association and Service Quality to the Purchase Intention on the Gray market

碩士 === 國立臺灣科技大學 === 管理學院MBA === 97 === According to the freedom of international trade, the export of products has been opened. In order to manage products and patents effectively, the owners establish specific channel and marketing optimistically, and the main purpose is to gain the best benefit. H...

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Bibliographic Details
Main Authors: Shu-Yu Tsao, 曹書毓
Other Authors: none
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/98375612131052388546