A Study of Financial Blog Information Users’ Intention of Purchase
碩士 === 國立臺灣科技大學 === 管理學院MBA === 97 === The Blog is an emerging marketing tool. The Blog can communicate the information of education and marketing with large diffusion range. And the bloggers can aim at their potential customers and understand blog users’ responses and attitude to their articles. T...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83381818311424404261 |