The Housing Renovation Industry with Blue Ocean Strategy : The Case Study of Wei Cheng Company

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 97 === Recently, due to the economic crisis, traditional construction industry in Taiwan has face seriously affected. The construction industry market has face contracted situation. In this situation, housing-renovation market appears to be attractive. To inc...

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Bibliographic Details
Main Authors: Chin-tien Huang, 黃進典
Other Authors: Po-chih Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/25047910677898060911