A Study of Using Decomposed Theory of Planned Behavior to Explore Consumers' Behavioral Intention toward Mobile Value-Added Services

碩士 === 國立聯合大學 === 資訊與社會研究所 === 97 === In the recent years, with the rapid development of wireless communications, the utilization of the Internet is no longer limited to cable technology environment, but the combination of wireless communications and mobile Internet services are making the world bec...

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Bibliographic Details
Main Authors: Risma Rita, 陶瑞慈
Other Authors: Ruey-Ming Chao
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/08813501407587208953