The Influence of Different Online Recommendations on Purchase Intention

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 97 === The user of cosmetic has increased, and more easier to acquire information. In the past, the information of cosmetic was from ordinary advertise tool. Today, the internet has play an important role. This study focus on the relationship among online recommendati...

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Bibliographic Details
Main Authors: Hui-Shan Cheng, 鄭惠珊
Other Authors: 呂麒麟
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/jn69nf