A Study on the Relationship Between Big-Five Personality Traits and Innovativeness
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 97 === This study discussed the influence of consumers’ personality traits on the acceptance of innovative product. This study examined the NEO Five-Factor Inventory significantly affects the acceptance of innovative product. And then we utilized principal Axe Factor...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44293z |