The effects of product usage on perceived risk and brand purchase intention
博士 === 中國文化大學 === 國際企業管理研究所 === 97 === This study is mainly to examine the relationships between product usage, perceived risk and brand purchase intention. Product usage is an important segment variable for marketing strategy in identify consumer with different level of contribution. It is been cal...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83128931144419335806 |