Aesthetic Style and Purchase Intention
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === Seeking a product with styles and functions has become a trend. The research uses aesthetic style as independent variable, purchase intention as dependent variable to explore the relationships between them. Through the intervening function on perceived quality,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15263318219714966784 |