The Effects of Country Image of Origin on Consume Purchasing Willingness - Empirical Study on Fashion Clothing
碩士 === 中國文化大學 === 國際企業管理研究所 === 97 === The study is focus on the impact of country of original and country of manufac-ture on consumers’ purchasing intention, would like to find what’s the relationship between country of original / country of manufacture and consumers’ purchasing in-tention and prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40646656369739812943 |